Fenix XCell apparel was founded in 2008 with the idea of giving people more flexibility in choosing what they wear on the course. Rather than being confined to whatever brand designers put on the market, Fenix XCell expedited the design process directly to the consumer.

The company has been built to serve two purposes; to produce a range of vibrant golf apparel that would give some needed inspiration to golfers under Fenix XCell, and to provide a bespoke service to companies, sports teams, societies and anyone else who wishes to design their own quality apparel at an affordable price under the Fenix XCell Custom label.

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